The Goal : A Process of Ongoing Improvement - 30th Aniversary Edition
Price:- $22.99
Product Summery
In celebration of thirty years since the first publication of Eliyahu Goldrattās essential business classic, HighBridge is proud to present an expanded audio edition of The Goal, featuring the original novel, plus case study reviews, and the authorās highly regarded essay āStanding on the Shoulders of Giants.ā Also included is an audio archive exclusive featuring Eliyahu Goldratt in conversation about the significanceāboth personal and professionalāof his breakthrough work.
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do businessāa way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
The story of Alexās fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Dr. Goldratt. First published in 1984, The Goal has changed how America does business.

